Dr. Bronner’s grew from a Jewish-German soapmaking tradition and Emanuel Bronner’s interest in bringing people together. He sold peppermint castile soap from street corners and auditoriums, using the business to carry his message as well as his soap.

The company’s soaps and body-care products use traditional soapmaking methods and organic and fair-trade ingredients. Its approach also leaves out synthetic preservatives and foaming agents, keeping ingredient choices connected to the way the products are made.

Choose the product for the job you need it to do, whether that’s washing your hands or replacing something in the shower. Follow the directions on that bottle, including dilution instructions where given. A useful household staple should fit the routine you already have.