Crazy Richard’s story involves two Richards and a shared interest in peanut butter. One was making natural peanut butter in Philadelphia; the other was running Ohio’s Krema Peanut Butter, a business founded in 1898.

When they met, they found they agreed on keeping the ingredient list short. That remains central to Crazy Richard’s approach: making peanut butter without adding a long list of things to the jar.

Spread it on toast, spoon some into oatmeal, or use it in a sauce for noodles. A jar can move between breakfast, snacks, and dinner without much instruction. Pick the texture you prefer and give it a place in the regular rotation.